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Why measuring outcomes matters more than impact (at first)

Why measuring outcomes matters more than impact (at first)

by Emma Insley | May 21, 2025 | Evaluation, Impact measurement, Strategy

INSIGHTS > ARTICLES Why measuring outcomes matters more than impact (at first) How and why your focus on impact measurement should initially be on outcomes. When it comes to impact measurement, many charities fall into the same trap I once did as a CEO: we try to...
Giving responsibly to Ukraine

Giving responsibly to Ukraine

by Emma Insley | Mar 7, 2022 | Evaluation, Impact measurement, Sustainability

INSIGHTS > ARTICLES Giving responsibly to Ukraine Sending your stuff or making an AirBnB booking isn’t the best way to make your support count, and what charities can learn from giving to Ukraine. Photo: holding a pile of laundries by Marco...
What’s missing in your impact measurement?

What’s missing in your impact measurement?

by Emma Insley | Sep 29, 2020 | Impact measurement

INSIGHTS > ARTICLES What’s missing from your impact measurement? Are you failing to provide funders with the crucial evidence that will place your application firmly on the ‘yes’ pile? Is a lack of evidence of impact holding your fundraising back?...
Jargon-busting impact measurement, outcomes and indicators (explained by donuts!)

Jargon-busting impact measurement, outcomes and indicators (explained by donuts!)

by Emma Insley | Dec 3, 2018 | Impact measurement

INSIGHTS > ARTICLES Jargon-busting impact measurement (explained by donuts!) The sweet difference between monitoring, evaluation, outputs, outcomes and impact measurement. There’s a lot of terminology around monitoring, evaluation and impact measurement. To make...

Recent Posts

  • Why measuring outcomes matters more than impact (at first)
  • What if you could visualise your impact?
  • So you’re collecting Monitoring & Evaluation data, but are you learning from it?
  • Beyond the Numbers: Learning Log and Guide
  • How charities can increase the response rates of their evaluation surveys

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