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What Funders Want:  Part 2 of 3 – Impact Storytelling

What Funders Want: Part 2 of 3 – Impact Storytelling

by Emma Insley | Nov 11, 2025 | Evaluation, Fundraising, Impact measurement

INSIGHTS > ARTICLES What Funders Want (part 2 of 3): Impact Storytelling – Insights from a Former National Lottery Portfolio Manager In the second part of our What Funders Want series, Emma Insley reflects on her recent conversation with a former National Lottery...
What Funders Want: Part 1 of 3 – Learning, not just results

What Funders Want: Part 1 of 3 – Learning, not just results

by Emma Insley | Oct 22, 2025 | Evaluation, Fundraising, Impact measurement

INSIGHTS > ARTICLES What Funders Want in 2025 and Beyond: Part 1 of 3 – From proving to improving In this first part of our What Funders Want in 2025 and Beyond series, Emma Insley explores how funders are rethinking evaluation and learning – and what it...
Contribution, not attribution: A smarter way to show the impact of advocacy and partnership working

Contribution, not attribution: A smarter way to show the impact of advocacy and partnership working

by Emma Insley | Sep 30, 2025 | Evaluation, Impact measurement

INSIGHTS > ARTICLES Contribution, not attribution: A smarter way to show the impact of advocacy and partnership working When charities report on their impact, particularly in advocacy efforts aimed at changing policies or systems, they often feel pressured to prove...
Don’t let your impact gather dust: How to share what you’ve achieved with confidence

Don’t let your impact gather dust: How to share what you’ve achieved with confidence

by Emma Insley | Jul 15, 2025 | Evaluation, Impact measurement

INSIGHTS > ARTICLES Don’t let your impact gather dust: How to share what you’ve achieved with confidence By Emma Insley, Insley Consulting So, your charity has done the hard work. You’ve gathered meaningful data, analysed what’s changed, and now you’re sitting on...
Why measuring outcomes matters more than impact (at first)

Why measuring outcomes matters more than impact (at first)

by Emma Insley | May 21, 2025 | Evaluation, Impact measurement, Strategy

INSIGHTS > ARTICLES Why measuring outcomes matters more than impact (at first) How and why your focus on impact measurement should initially be on outcomes. When it comes to impact measurement, many charities fall into the same trap I once did as a CEO: we try to...
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Recent Posts

  • Beyond the Numbers: Free Learning Log and Guide
  • What Funders Want: Part 2 of 3 – Impact Storytelling
  • What Funders Want: Part 1 of 3 – Learning, not just results
  • Contribution, not attribution: A smarter way to show the impact of advocacy and partnership working
  • Don’t let your impact gather dust: How to share what you’ve achieved with confidence

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