by Emma Insley | Jan 21, 2026 | Charity management, Fundraising, Strategy
INSIGHTS > ARTICLES What Funders Want (Part 3 of 3): Evidence of real community need What funders really mean by evidence of need, and how charities can show real community insight without over-claiming or over-collecting data. In the third part of our What Funders...
by Emma Insley | Nov 11, 2025 | Evaluation, Fundraising, Impact measurement
INSIGHTS > ARTICLES What Funders Want (part 2 of 3): Impact Storytelling – Insights from a Former National Lottery Portfolio Manager In the second part of our What Funders Want series, Emma Insley reflects on her recent conversation with a former National Lottery...
by Emma Insley | Oct 22, 2025 | Evaluation, Fundraising, Impact measurement
INSIGHTS > ARTICLES What Funders Want in 2025 and Beyond: Part 1 of 3 – From proving to improving In this first part of our What Funders Want in 2025 and Beyond series, Emma Insley explores how funders are rethinking evaluation and learning – and what it...
by Emma Insley | Sep 30, 2025 | Evaluation, Impact measurement
INSIGHTS > ARTICLES Contribution, not attribution: A smarter way to show the impact of advocacy and partnership working When charities report on their impact, particularly in advocacy efforts aimed at changing policies or systems, they often feel pressured to prove...
by Emma Insley | Jul 15, 2025 | Evaluation, Impact measurement
INSIGHTS > ARTICLES Don’t let your impact gather dust: How to share what you’ve achieved with confidence By Emma Insley, Insley Consulting So, your charity has done the hard work. You’ve gathered meaningful data, analysed what’s changed, and now you’re sitting on...
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