ABOUT US
We know what it takes to make a sustained impact – and get fully funded for it!
Measuring and demonstrating impact is essential for charities to improve services and attract funding, but the process can feel complex and overwhelming.
That’s where we come in.
WHAT WE DO
We can help you to:
Define your impact
Identify what to measure and how, so you can focus on what truly matters.
Prove and improve your impact
Inspire funders, strengthen services and confidently make data-driven decisions.
Measure your impact
Implement simple, effective monitoring and evaluation tools that capture meaningful data and real change.
Build your expertise for impact
Build your capacity to measure and demonstrate your impact effectively.
Better services. Increased funding. Sustained impact.
"You nailed the core value of our service, and gave it a new emphasis.”
HELEN MCSHANE
Young Lives vs Cancer
WHY WORK WITH US?
We’re more than consultants; we’re your learning partners.
We understand the pressures charities face, from rising demand to an increasingly tough funding environment. We bring clarity and simplicity to impact measurement.
With over 30 years of experience in the charity sector, Emma Insley leads a team of experts in fundraising and communications, advocacy and service delivery, research and data analysis.
Together we bring a wealth of skills and knowledge to come up with solutions that are realistic and proportionate to your resources. We can support you every step of the way!
"We needed a learning partner who could work alongside us from the outset, to help us learn as we go. Insley Consulting delivered on this."
Director of Services at Become
Consultants you can rely on.
10 out of 10*
Insley Consulting clients think our support will help to increase their impact
15 out of 15*
feel we understood their organisation, its challenges and opportunities
14 out of 14*
thought we provided good value for money
*Number who strongly agreed or somewhat agreed.
We have delivered impact training to over 200 charities, working with well-respected organisations such as Charities Aid Foundation, Benefact Group, Gunner Cooke Foundation and NPC.
HOW WE WORK
Our approach comes through in all of our projects, big or small.
We are:
Proactive
We find practical solutions to meet your needs and help you navigate the trickiest of challenges.
Curious
We explore fresh perspectives and ask the right questions to uncover insights that drive impact.
Optimistic
With positivity and determination, we create engaging experiences, celebrate successes, and make the process enjoyable.
We will support you every step of the way –
we’re more than consultants; we are your learning partner!
THE WORK WE DO
We have helped dozens of organisations to plan, prove and improve their impact.
We have worked with organisations who support:
Children and young people
- Become to evaluate and improve their pilot Learning Programme for Personal Advisers within local authority Leaving Care teams. Read more
- Young Lives vs Cancer to deliver a needs assessment and evaluate their services, including their Young People’s Social Work service in England and Northern Ireland, and their Homes from Home service.
- Discovery College to evaluate Discovery Arts, a series of creative wellbeing courses for children and young people, delivered as a partnership between Culture Shift and Sussex Partnership NHS Foundation Trust.
- bibic to create an impact report about their services for children and young people with neurodisabilities.
People with complex health conditions
- Better Together for Healthy Bone Marrow to develop a Theory of Change and Monitoring & Evaluation Framework as part of an application to the National Lottery Community Fund and, when it was successful, to evaluate the three-year project and build an Impact Dashboard. Read more
- PWSA UK to produce an impact report about their services supporting people with Prader-Willi Syndrome and their families, and build an Impact Dashboard. Read more
- Love4Life to evidence the need for its expansion and evaluate improvements in wellbeing and loneliness in adults with learning disabilities. Read more
- Scottish Huntington’s Association to build an Impact Dashboard and Toolkit.
- Parkinson’s UK and MS Society to conduct a needs assessment in support of large lottery applications (both successful).
People experiencing homelessness and/or poverty
- FareShare UK to evaluate the impact of their volunteer programme and support its expansion. Read more
- Depaul UK to evaluate and complete a cost-benefit analysis of their homelessness prevention service and Nightstop Network.
- Emmaus Norfolk and Waveney to evaluate a pilot programme to support women who are experiencing or at risk of homelessness.
Environmental change and animal welfare
- MCS Foundation to develop a Monitoring & Evaluation Framework to guide their impact data gathering and analysis, and evaluate their grants programme. Read more
- World Animal Protection to design a Monitoring, Evaluation, Accountability and Learning (MEAL) Framework for their global food systems and wildlife strategies. Read more
- Surfers Against Sewage to carry out an independent evaluation of their Plastic Free Communities campaign. Read more
Emma Insley
FOUNDER & LEAD CONSULTANT
Emma is unwavering in her commitment to helping organisations measure and demonstrate their impact in a sustainable way. She is recognised as a thought-leader and known by some as the Queen of Impact!
She brings three decades of experience and know-how from the non-profit sector. As a successful CEO, she led the turnaround of two struggling charities, guiding them from near-insolvency to financial stability and sustained impact. She’s also been a Fundraiser and Grants Assessor, so she has a strong understanding of what evidence funders seek to make informed decisions.
Emma knows how challenging and isolating charity leadership can be; she is a listening ear, working with you to navigate complex team dynamics and operational challenges.
Since establishing Insley Consulting in 2010, she has helped dozens of charities to increase their impact – helping them to focus their resources, develop life-changing services and increase their funding.
Megan Stephenson
EVALUATION DATA OFFICER
Megan is passionate about using data to drive meaningful social change.
She brings a wealth of experience in data analysis to Insley Consulting, where she specialises in creating dynamic impact dashboards and conducting detailed data analysis to support our clients’ monitoring and evaluation needs.
Before joining Insley Consulting, Megan was a Research Assistant and completed an MSc in Genes, Environment, and Development in Psychology and Psychiatry, gaining advanced skills in data analysis, statistics, and visualisation using tools such as R and Python.
She also developed a deep understanding of the challenges faced by people struggling with mental health, as a Wellbeing Worker for Oxfordshire Mind and Support Worker for Making Space.
Since joining Insley Consulting, Megan has supported several charities to get a better understanding of their impact by creating engaging data dashboards and infographics – enabling them to better communicate the difference they make to a wide range of audiences.
Joana Caldeira Martinho
ASSOCIATE CONSULTANT
Joana is passionate about supporting organisations to improve their impact and sustainability, through facilitation, training and mentorship.
She has 15 years’ experience working with organisations and projects with social aims, in the UK and Portugal – and seeks to work in an inclusive, feminist and trauma-informed way. At Insley Consulting, she supports organisations to plan and embed impact measurement and delivers qualitative research.
As a consultant, Joana has evaluated the social impact of projects, designed and implemented capacity-building interventions, facilitated participatory processes and assessed organisational performance.
Previously based in the UK, Joana worked in fundraising, communications and advocacy at Oxfam and the University of Oxford’s fundraising campaign, as well as frontline support to survivors of sexual violence at the Oxfordshire Sexual Abuse and Rape Crisis Centre and NEET young people at the Prince’s Trust. She has a degree in Communication Sciences from the University of Porto and completed Business Management training at Porto Business School.
Joanne Manville
PA TO EMMA INSLEY
Joanne is an award-winning virtual assistant who been supporting Insley Consulting since 2019.
Organised and wholeheartedly committed to our work, Joanne keeps projects on track, coordinates schedules, arranges presentations, and writes session notes. Her team also supports Insley Consulting’s marketing and communications.